Results Measurement
Media Monitoring
The amount and quality of our clients’ media coverage is monitored through the Cision media monitoring service. Promode compiles all media clippings into PDF files contemporaneously with information about the media and its advertising rate and informs clients about their publicity. Additionally, a printed media review is collated from the clippings received during the course of a year.
Analysing Results
Media monitoring not only demonstrates the results of PR activities but also helps in planning future activities. Media monitoring may also be utilised for internal communication and business development purposes. We analyse our clients’ media visibility according to their needs and objectives. Some examples of the measurements we have used include media type, media priority, positivity vs. negativity and net cash flow.
